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Sports Betting Apps Popularity Rises as Regulations Change Across the US

Sports Betting Apps Popularity Rises as Regulations Change Across the US

What’s Happening:

Since the US federal ban on sports betting was lifted four years ago, state governments have been slowly rolling out their own policies. As more states change regulations around sports betting, especially ahead of major sporting events, sports betting apps are seeing a surge in downloads. When Michigan and New York opened up online sports betting ahead of the Super Bowl in January 2021 and January 2022, respectively, nearly all major sports betting apps saw a spike in downloads. When Arizona changed its state regulations on sports betting in September 2021, by January 2022 (again, ahead of the Super Bowl) the state had set a new state record with the handle figure, the amount of money in wagers accepted, of $563.6M.’s mobile data shows the intersection of latent demand for sports betting apps and seasonal sports events. We expect to see upticks in downloads for the upcoming Kentucky Derby in May 2022.

Why it Matters:

Mobile is the go-to portal for most people. As laws in a highly-regulated industry shift, mobile is often the first place for shifting consumer behavior to surface. App publishers should consider User Acquisition and promotional strategies during these times — including marketing, app store optimization (ASO) and paid search — to sustain the boost from state-led policy changes. These strategies — alone or bundled — can boost awareness and downloads for sports betting apps by building hype for upcoming sports events including March Madness or the World Cup.
Other highlights in the category:

  • Barstool Sportsbook & Casino saw the largest increase the month leading up to the beginning of the 2021 NFL Season, with downloads in September 2021 seeing an 85% increase.
  • Compared to downloads at the start of 2021, DraftKings Sportsbook & Casino saw the highest surge in downloads during the Super Bowl LVI
  • BetMGM Sports saw the highest surge in downloads during March Madness 2022 compared to the start of 2021.
  • Despite FanDuel, DraftKings and BetMGM Sports capturing the bulk of downloads among sports betting apps, seasonality trends and different sporting events can substantially influence rank order.
  • FOX Bet Super 6 is the only UK-based sports betting app out of the competitive set, leading in terms of active users in March 2022. Its weekly cash rewards to players that correctly predict the outcome of US sporting competitions such as MLB, NFL, NASCAR, and NBA was likely a huge draw for its large user base.

Timely marketing promotions of sports betting apps can also help improve engagement in-app, especially during peak sports betting season. Sports betting apps are a well-established industry in the UK, and recently, we saw usage peak off the back of the 2022 Cheltenham Festival.

What Is SEO and How Does it Impact Your Business?

What Is SEO and How Does it Impact Your Business?

What is SEO?

SEO stands for Search Engine Optimization. It’s a digital marketing discipline that has grown rapidly in recent years. Put simply, SEO is the practice of using search engines like Google and Bing to market your business and get your brand in front of the billions of people who are searching online each day.
And while search engines like Google do offer paid advertising methods, SEO is how you take advantage of the marketing potential that search engines offer without paying for ads.

The SEO Effect

SEO is just a piece of any great digital marketing strategy, but it’s a pretty integral one. There are plenty of activities you could invest in to grow your business using the internet:

  • Social Media
  • Email Marketing
  • Video / YouTube Marketing
  • Facebook Ads
  • LinkedIn Ads

The list goes on and on. One beautiful thing about SEO that sets it apart from other forms of digital marketing is this:
People are already looking for something.
If you buy ads on Facebook, you’re essentially disrupting someone who was browsing mindlessly through their feed. If you make posts on Instagram, people see your post as their scrolling through hundreds of other photos of friends. You may catch their attention, but you might not.
On the other hand, when someone takes to a search engine, they’re already looking for something. This is the SEO effect.
SEO is about putting yourself in front of people’s questions and offering a solution.

How Does SEO Impact My Business?

Back to the original question. The real answer is: if you’re not ranking well on search engines, it’s not impacting your business. You’re leaving 3.5 billion opportunities on the table every single day.
But if you are ranking on search engines, the impact could be tremendous. You could be generating thousands of additional visitors to your website each month. If your site is good at converting traffic into leads, you could have hundreds more leads each month. That’s how SEO impacts your business. The SEO effect is huge.

What Is the Goal of SEO?

For the majority of businesses, the goal of SEO is to gain leads from search engines, by:

  • Increasing organic traffic
  • Increasing keyword rankings
  • Ranking for more keywords

n order to gain leads, you need organic traffic. And in order to gain organic traffic, you need to rank highly for keywords your audience is searching for.

Vice versa, the more keywords you rank for, the more Google real estate you take up. And the more real estate you take up, the better the chances someone winds up on your website. And the more often people land on your website, (theoretically) the more leads your business receives.

Ecommerce Platforms: Choosing The Best Ecommerce Software

Ecommerce Platforms: Choosing The Best Ecommerce Software

When selling online, finding and choosing the right ecommerce platform for your business is perhaps one of the most important decisions that you’ll make, however, there are a plethora of ecommerce platforms to choose from. While the basic function of ecommerce platforms is to enable businesses to accept online payments as well as collect the information necessary to be able to ship products out to customers, deciding on which ecommerce platform to sell on should also depend on your own business and your plans to grow.

Sometimes there are only minute differences between the features of different ecommerce platforms but even these can affect your profit margins. In many cases, there are hidden costs for services to sync your inventory to online marketplaces or to dropship products. In other cases, you may realize that the platform is not the best fit for your online marketing or search engine optimization strategies. These are just a few reasons why it’s important to do a little more research into how your business needs fit with your chosen ecommerce platform.

In this post, we break down the core elements you need to know about ecommerce platforms so you can begin narrowing down your search to find the best fit for your business.

What is the Best Ecommerce Platform For You?

While there are some leaders in the space, there is no “best” platform overall, it really does depend on your specific needs, however, we’ll show you exactly what to look for so you can choose the best ecommerce platform for your particular business and business model.

Ultimately, there are a lot of great ecommerce platform options available to entrepreneurs now. Shopify, BigCommerce, and Squarespace are all great options which come highly recommended not only by us but by others in the ecommerce community, however, there are some other more niche platforms that have popped up in recent years that are suited for specific purposes such as creating a marketplace (ShareTribe), selling digital products (Gumroad), selling subscriptions boxes (Cratejoy), selling to other businesses (NuOrder), or taking pre-orders (Celery).

We’ll cover each of the traditional ecommerce platforms in greater detail throughout this article, including a full overview of the top ones, and we’ll lightly discuss the merits of the niche ecommerce platforms so you can get a sense of what platforms are out there and available to you.

Considerations When Choosing An Ecommerce Platform

Before getting started on narrowing down your ecommerce platform choices, there are a few fundamentals you’ll want to think carefully about, first, that’ll help you later identify which platform will be the best fit for your business. In this section, we’re going to go over the fundamentals as well as some of the advantages and disadvantages of each.


Think of it this way: If you were planning on opening a physical store the equivalent question would be, “Should you open a kiosk inside a mall or your own standalone custom boutique?” The differences are remarkably similar to digital storefronts as well.

First, if you were to open up a kiosk inside a mall, you’ll have restrictions. For example, your sign has to be a certain size and it has to be placed in the spot provided by the mall. When you open your own standalone store, you can design things however you like.

Second, if you open a kiosk inside the mall, you’re guaranteed some traffic. The mall does a lot of the marketing for you to bring people through the doors which means you’ll benefit from the foot traffic walking by your kiosk. This is great because you’ll get traffic without having to work very hard for it, except… You’ll have to pay for it. Usually with malls, as a store owner, you’ll pay something called “percentage rent”. This means that you’ll pay a base rent per month for your store’s space in the mall, but you’ll also pay the mall a percentage of all the sales your store makes because they helped bring foot traffic to your store.

Importance of a Website – Why Website is Important For a Business

Importance of a Website – Why Website is Important For a Business

They say the world is now in our hands and the information is at our fingertips. There are no second thoughts to that. The world of the internet is fantastic. It continues to transform the way we connect with people, share information, and live a quality life.

A lot of people spend most of their time on the internet. This could be for buying a product, using a service, reading a blog, entertaining themselves, or for various other reasons.

Considering the amount of time people spend on the internet, businesses too have moved online. Having a website for business owners of any size and a presence on social media has become crucial. If you are into a business and do not own a website, you might be losing a lot of potential customers online. Knowing the importance of a website is key to grow your business many folds.

Listed below are reasons proving the importance of website:

24/7 Online Presence
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website in business. The website is always at work to ensure that customers who come in are always served in the comfort of their homes.

24/7 Customer Support
Providing customer support is a tough job for any business. However, providing customer support online is easier and more cost-efficient than hiring personnel to provide support. This is where the importance of having a website becomes clear as customer support through a website can be provided in various ways:

  1. FAQs – This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time and resources, while also providing precise and relevant information to customers.
  2. Chatbots – Chatbots on websites also do the job of addressing frequent customer queries through template answers. Chatbots can also provide users with many other important pieces of information like signing-up procedures, information about services/products, and so on.

Information Exchange
Over 50% of the customers expect any brand or business to have an online presence where they can access their services. One of the most captivating aspects of a website is how easy it makes information accessible to customers. At its core, a website is nothing but a medium to communicate with customers and to provide them with information and resources.

Establish Credibility and Build Trust
Just like in the old days, when customers expected businesses to have contact numbers and addresses mentioned in their information brochure, customers nowadays expect businesses to have a website or online presence. This is a crucial first step in establishing trust. From this perspective, for a business, a website is highly important. To take it a bit further, if a business’s website is superlative in its features and navigation, customers are more inclined to trust the business and avail of their services. Websites are an essential tool for businesses to establish their credibility and build trust with their customers.

Professional Web Design
Website visitors have no reason to stay on any Web page unless they’re tempted to. Visitors can get bored very easily and expect something unique to capture their interest whenever they’re visiting any website. Hence, it is crucial that businesses build their websites with immaculate design and architecture so that customers are offered exceptional features and convenient navigation. This will encourage more visitors to take a peek at your website, and potentially buy from your business.

Marketing plays a crucial role in the expansion of any business. Having a website makes it pretty easy to spread a word about your business when people are searching for them. Let us say your offline business is doing well, and now you want to expand it online If you have a website, you can make it appear on a Search Engine whenever people search using a keyword. There are two types of marketing method that makes this possible. One is Search Engine Optimization (SEO), and the second is Search Engine Marketing (SEM). The SEM is sometimes also referred to as Pay Click (PPC). Besides SEO and PPC, you can also market your website using social media, display Ads, and other techniques. You can set up a target audience of your choice and use demographics like age, gender, location, and more for the same.

Growth Opportunity
A website can act as a company’s portfolio or resume. This can prove to be beneficial for businesses as the website can act as a reference for potential investors in which they can be acquainted with your services, what you have achieved so far, and what your plans for the future are as a business.