IM Web Pros
LOADING

DIGITAL MARKETING

10 great types of SEO services all business must have
06 January, 2024

10 great types of SEO services all business must have

imwp
imwpimwp

Search Engine Optimization (SEO) is an essential part of any successful business strategy, especially in a digital era where online visibility is crucial. Here are ten SEO services that are indispensable for any business looking to improve their online presence:

1. Keyword Research and Optimization

Understanding and using the right keywords is crucial in SEO. It’s all about getting your content in front of the right audience.

2. On-Page SEO

This involves optimizing individual web pages for higher rankings and more relevant traffic.

3. Off-Page SEO

Building backlinks from other websites to increase your site’s credibility and ranking.

4. Content Creation and Marketing

Engaging and relevant content attracts and retains an audience, impacting site rankings.

5. Local SEO

Optimizing your online presence to attract more business from relevant local searches.

6. Technical SEO

Ensuring your website is technically geared towards SEO best practices.

7. E-commerce SEO

Specialized SEO tactics for e-commerce platforms to enhance product visibility.

8. Mobile SEO

Optimizing for mobile users, considering the increasing use of smartphones for internet access.

9. Voice Search Optimization

Preparing your content for voice search queries, which are becoming more common.

10. Analytics and Reporting

Tracking your SEO strategy’s performance and making data-driven decisions.

Why Choose IM Web Pros for Your SEO?

At IM Web Pros, we stand out with our extensive experience, global presence, and commitment to quality and speed. We offer customized SEO solutions tailored to each client’s unique needs. Our team of over 150 professionals is dedicated to providing the best services with the fastest turnaround times. We understand that SEO is not one-size-fits-all, and our approach is to create a plan that attracts high-converting visitors to your website. With IM Web Pros, you can be confident that you are working with a partner who is as invested in your success as you are.

What Is SEO and How Does it Impact Your Business?
01 April, 2020

What Is SEO and How Does it Impact Your Business?

imwp
imwpimwp
What is SEO?

SEO stands for Search Engine Optimization. It’s a digital marketing discipline that has grown rapidly in recent years. Put simply, SEO is the practice of using search engines like Google and Bing to market your business and get your brand in front of the billions of people who are searching online each day.
And while search engines like Google do offer paid advertising methods, SEO is how you take advantage of the marketing potential that search engines offer without paying for ads.

The SEO Effect

SEO is just a piece of any great digital marketing strategy, but it’s a pretty integral one. There are plenty of activities you could invest in to grow your business using the internet:

  • Social Media
  • Email Marketing
  • Video / YouTube Marketing
  • Facebook Ads
  • LinkedIn Ads

The list goes on and on. One beautiful thing about SEO that sets it apart from other forms of digital marketing is this:
People are already looking for something.
If you buy ads on Facebook, you’re essentially disrupting someone who was browsing mindlessly through their feed. If you make posts on Instagram, people see your post as their scrolling through hundreds of other photos of friends. You may catch their attention, but you might not.
On the other hand, when someone takes to a search engine, they’re already looking for something. This is the SEO effect.
SEO is about putting yourself in front of people’s questions and offering a solution.

How Does SEO Impact My Business?

Back to the original question. The real answer is: if you’re not ranking well on search engines, it’s not impacting your business. You’re leaving 3.5 billion opportunities on the table every single day.
But if you are ranking on search engines, the impact could be tremendous. You could be generating thousands of additional visitors to your website each month. If your site is good at converting traffic into leads, you could have hundreds more leads each month. That’s how SEO impacts your business. The SEO effect is huge.

What Is the Goal of SEO?

For the majority of businesses, the goal of SEO is to gain leads from search engines, by:

  • Increasing organic traffic
  • Increasing keyword rankings
  • Ranking for more keywords

n order to gain leads, you need organic traffic. And in order to gain organic traffic, you need to rank highly for keywords your audience is searching for.

Vice versa, the more keywords you rank for, the more Google real estate you take up. And the more real estate you take up, the better the chances someone winds up on your website. And the more often people land on your website, (theoretically) the more leads your business receives.

1 2