Dumont Lake Case Study | IM Web Pros Success Story
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Real Estate • Hospitality

Transforming a Family Campground's Digital Presence

Modern Website Development + High-Converting Facebook Advertising

Dumont Lake Website on Laptop
+150%
Website Traffic
+85%
Online Bookings
3.2x
Facebook ROAS
50K+
Ad Impressions
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About Dumont Lake Family Campground

A premier family camping destination offering unforgettable outdoor experiences

The Client

Dumont Lake Family Campground is a beloved outdoor recreation destination located in the heart of nature. Operating seasonally from May to October, they provide families with a perfect getaway featuring:

  • RV sites and tent camping spots
  • Lakefront activities and water recreation
  • Family-friendly amenities and events
  • Easy access to local attractions
  • Seasonal and short-term reservations

Website: dumontlake.com

Dumont Lake Mobile Website

The Challenge

What Dumont Lake needed to grow their business

Key Challenges

When Dumont Lake Family Campground approached IM Web Pros, they faced several critical challenges:

Our Strategic Approach

We developed a comprehensive digital strategy combining web development and targeted advertising:

Website Development

Building a digital experience as beautiful as the campground itself

🎨

Modern Visual Design

Clean, nature-inspired design with high-quality imagery showcasing lakefront views, camping activities, and family experiences.

📅

Booking System

Integrated reservation system allowing guests to check availability and book their camping spots directly online.

📱

Mobile Responsive

Fully optimized for mobile devices, ensuring travelers can browse and book from anywhere.

🖼️

Interactive Gallery

Stunning photo gallery highlighting campground activities, amenities, and the natural surroundings.

📍

Local Attractions

Comprehensive information about nearby attractions to help guests plan their complete vacation experience.

Fast Performance

Optimized loading speeds and performance to provide excellent user experience across all devices.

Visit Live Website →

Facebook Advertising Campaign

Targeted campaigns to reach families planning their summer adventures

Facebook Ad Example

Campaign Strategy

We launched a comprehensive Facebook advertising campaign designed to reach families actively planning their summer vacations:

  • Audience Targeting: Families with children, outdoor enthusiasts, and RV owners within 150-mile radius
  • Seasonal Timing: Peak campaigns during spring planning season (March-May) and summer booking period
  • Visual Creative: Eye-catching imagery of lakefront camping, family activities, and nature experiences
  • Compelling Copy: Focus on family memories, outdoor adventure, and summer escape benefits
  • Clear Call-to-Action: Direct links to booking page for easy conversion

Results That Matter

Data-driven success across website and advertising campaigns

📈
+150%
Website Traffic Increase
vs. Previous Season
🎯
50K+
Facebook Ad Impressions
Reached Target Audience
💰
3.2x
Return on Ad Spend
Strong ROI
📱
+85%
Online Bookings
Through New Website
⏱️
3:45
Average Session Duration
High Engagement
🖱️
4.2%
Facebook CTR
Above Industry Average

Key Highlights

Ready to Transform Your Business?

Let's create a digital presence that drives real results for your business, just like we did for Dumont Lake.