Online Booking & Client Experience
Local SEO for Salons
- Completed Project 28+
- Ongoing Projects 3
- Deliver this month: 1+
- Maintenance & Support 9 Projects Ongoing
Salon & Spa Website Development in Texas – Elevate Your Beauty Brand Online
At IM Web Pros, we design high-performing salon and spa websites tailored to the way beauty clients actually book. Based in Texas with 15+ years in design and development, we help salons, med spas, and independent stylists strengthen their online presence and turn visits into appointments.
Our team partners closely with owners and managers to understand your services, pricing, and ideal clients—then builds a site that looks stunning, loads fast, and converts. From showcasing your work to integrating online booking and tracking results, your site is engineered to grow revenue, not just look pretty.
Whether you’re a single-chair studio or a multi-location brand, IM Web Pros delivers custom solutions that highlight your expertise and drive steady bookings in a competitive market.
Recent salon work: Conspiracy Hair (conspiracy.hair) and Kay’s Timeless Beauty (kaystimelessbeauty.com).
Our Expertise for Salons & Spas
- Professional salon & med spa websites
- Online booking integrations (Vagaro, GlossGenius, Fresha, Acuity, Calendly where supported)
- Service pages for hair, color, extensions, brows/lashes, facials, injectables
- Photo/video portfolios, before/after galleries, and social embeds that don’t slow your site
- Local SEO for city/near-me searches + reviews and reputation strategy
- Memberships, packages, gift cards, and promotional funnels
- Marketing & sales automation (email/SMS reminders, reactivation, VIP offers)
Your website is the hub of your salon’s marketing. It communicates who you are, what you offer, and why clients should choose you—on any device. A clean, mobile-first, fast site builds trust and makes booking effortless.
At IM Web Pros, we specialize in crafting exceptional websites tailored for salons and spas. Whether you’re an established brand or just starting out, our team of seasoned developers and designers uses modern, reliable tech to deliver high-quality, professional sites that drive bookings.
Every build includes essential SEO fundamentals (clean, SEO-friendly URLs, structured data, fast load times), robust security, and responsive design so your site looks and works perfectly on all devices. We also integrate online booking (Vagaro, GlossGenius, Fresha, Acuity—where supported), reviews, and social proof to turn visitors into appointments.
Our agile approach and commitment to continuous improvement let us ship future-ready experiences for salons that want to strengthen their online presence. With deep experience in the beauty space, we create sites that showcase your services and work, rank locally, and build trust with new and returning clients.
As a trusted salon web partner, IM Web Pros supports you at every stage—from strategy and design to launch and ongoing care. A well-designed salon website is more than a brochure—it’s a booking engine and growth platform. Let us help you scale with tailored solutions and professional project management.
WordPress
PHP
CodeIgniter
Laravel
Why Choose IM Web Pros for Your Salon Website?
At IM Web Pros, we understand how beauty clients discover, compare, and book. Here’s why salons and spas choose us:
Built for the Beauty Industry
We design sites that reflect your brand and service menu—hair, color, extensions, brows/lashes, facials, injectables, massage, and more.
SEO + Local Visibility
We optimize for Google and “near me” searches with fast pages, service/city landing pages, and structured data—so you show up where clients are looking.
Booking-First UX
Clear menus, pricing cues, and paths to book. Less friction = more appointments.
Mobile-Responsive & Fast
Gorgeous on phones (where most clients book). We tune Core Web Vitals for speed and stability.
Booking Integrations
Vagaro, GlossGenius, Fresha, Acuity, Calendly (where supported)—plus confirmations, reminders, deposits, and add-ons.
Social Proof & Portfolio
Before/after galleries, quick video loops, and curated reviews placed where they convert—without slowing your site.
Secure & Accessible
HTTPS, best-practice security, and ADA-aware patterns (contrast, alt text, keyboard flow).
Affordable, Reliable, Ongoing Care
Clear pricing, on-time delivery, and optional care plans (updates, backups, security, small edits).
Trust IM Web Pros to deliver a salon website that looks stunning, books seamlessly, and grows your client base month after month.
Attorney Website FAQs
We design and build salon/spa websites and funnels, set up online booking, integrate reviews and social, optimize for local SEO, and connect marketing automation so more visitors turn into appointments and memberships.
Hair salons, barbershops, blowout bars, nail salons, med spas, estheticians, massage therapists, and multi-chair or multi-location beauty businesses that want steady, higher-quality bookings.
Yes. We integrate your booking system or calendar (Vagaro, GlossGenius, Acuity, Fresha, Squarespace Scheduling, etc. where supported) so clients can see availability, book appointments, and get confirmations and reminders automatically.
We create service pages (cuts, color, extensions, facials, injectables, etc.) and location pages, optimize titles/meta, headings, and internal links, improve Core Web Vitals, and fully optimize your Google Business Profile and local citations.
Yes. We implement AEO (Answer Engine Optimization): clear entity details (salon name, owner, location, services), structured data (Organization/LocalBusiness/BeautySalon/Service/FAQ/Review where appropriate), tight Q&A sections, and review/portfolio “proof” blocks—so AI tools can better understand and reference your salon. We still can’t guarantee being cited in any specific AI answer.
We can. We’ll interview you about your services, pricing structure, ideal clients, and brand voice, then write service pages, FAQs, and policy pages in language your clients actually use and understand.
Yes. We create stylist/tech profile pages with photos, bios, specialties, certifications, and links to booking—great for both trust and SEO.
Absolutely. We design service galleries, before/after sections, and social embeds (Instagram/TikTok/FB) to show off your best work without slowing the site down.
Yes. We can feature memberships and packages on the site, connect them to your booking or POS where possible, and set up simple funnels for gift cards and promos.
We highlight your best Google and platform reviews in the right spots, add social proof throughout the site, and can set up review-request automations to encourage more 5-star feedback from happy clients.
Yes. We design mobile-first with clean layouts, fast load times, and Core Web Vitals best practices—critical because most salon clients find and book from their phones.
Yes. We plan URL mapping, set up 301 redirects, carry over key content and meta, fix technical issues, and re-submit sitemaps in Google Search Console to protect your rankings.
We can integrate with your CRM or marketing platform to send reminders, reactivation campaigns, VIP promos, and reviews requests—without spamming or burning out your list.
Most single-location salons launch in about 3–6 weeks, depending on content, approvals, and integrations. Multi-location or heavily customized builds can take longer; we’ll confirm after a quick discovery call.
We’re based in Keller, TX and serve Southlake and the wider DFW area, but we also work with salons and spas in other cities and states that want a hands-on, specialized partner.
A reliable tech partner by your side
IM Web Pros is to address the needs of each client and provide the fastest way to ramp up your development capacity. Feel free to contact us with any questions and build your software development team with IM Web Pros.
